Retail Checks & Balances
Welcome to Retail Checks & Balances!
I'm your host Kevin Spencer and this podcast takes you behind the scenes of the bustling world of commerce and culinary delights to help you grow your business and WIN!
For the past 22 years I've been helping retail businesses with maximizing their profitability along with process deliverables and I would like to share my expertise and what I've learned along the way.
In each episode, we'll bring you captivating interviews with industry experts, passionate chefs, epic restauranteurs and inspiring retailers, as they share their insights, experiences, and the recipe for their achievements.
So join us as we explore the fascinating stories, trends, and challenges that shape the retail and hospitality industry, from cozy corner cafes to sprawling shopping malls.
If you want to star in your own episode reach out to
bookings@retailchecksandbalances.com
Retail Checks & Balances
The CEO Guide to Lead Generation with Robert Gerov
In episode 28 of Retail Checks and Balances, Kevin Spencer interviews Robert Gerov, president of Robert Gerov Media (RGM), as he shares his journey from humble beginnings to building a successful business in lead generation. They discuss the importance of lead generation in today's digital marketing landscape, the impact of AI on the industry, and the personal touch that sets businesses apart.
Tune in to learn about the future of lead generation, the challenges Robert has faced in his career, and the legacy he hopes to leave behind.
TIMESTAMPS
[00:01:33] College Degree Dilemma.
[00:07:06] Misconceptions in Digital Marketing.
[00:13:00] AI Impact on Future Jobs.
[00:15:39] AI in Customer Service.
[00:18:56] Family and Hobbies.
[00:24:46] Lead Generation and Tracking Advice.
QUOTES
- “We take full responsibility and we make sure that everything is functioning the way it should be and progressing the way it should be on a very uptrend.” - Robert Gerov
- “We always want to make sure that we have a balance in terms of personal and work balance because that's how we keep the stress away because we can get stressed out at work. And then we have things that we enjoy that takes that out of us. And, you know, I think a lot of people should take that message of being, have that balanced work-life going.” - Kevin Spencer
- "Lead generation is not so complicated. But one thing that people tend to overcomplicate is tracking. Tracking should always remain simple. Find a simple, dynamic number insertion tool, like CallRail, for example, that can keep track of where your leads are coming from, keywords, sources, campaigns, et cetera, all in one place, so that whatever you're doing, you already know where your money is best spent." - Robert Gerov
SOCIAL MEDIA LINKS
Kevin Spencer
Instagram: https://www.instagram.com/kspencer007/
LinkedIn: https://www.linkedin.com/in/kevinspencer007/
Robert Gerov
Facebook: https://www.facebook.com/RobertGerovMedia
Instagram: https://www.instagram.com/rgerov/
LinkedIn: https://www.linkedin.com/in/robertgerov/
WEBSITE
Rod Plus Solutions: https://rodplussolutions.com/
Robert Gerov Media: https://robertgerov.com/
