Retail Checks & Balances
Welcome to Retail Checks & Balances!
I'm your host Kevin Spencer and this podcast takes you behind the scenes of the bustling world of commerce and culinary delights to help you grow your business and WIN!
For the past 22 years I've been helping retail businesses with maximizing their profitability along with process deliverables and I would like to share my expertise and what I've learned along the way.
In each episode, we'll bring you captivating interviews with industry experts, passionate chefs, epic restauranteurs and inspiring retailers, as they share their insights, experiences, and the recipe for their achievements.
So join us as we explore the fascinating stories, trends, and challenges that shape the retail and hospitality industry, from cozy corner cafes to sprawling shopping malls.
If you want to star in your own episode reach out to
bookings@retailchecksandbalances.com
Retail Checks & Balances
Red & Blue Customers with Chris Peterson
In episode 44 of Retail Checks and Balances, Kevin Spencer interviews Chris Peterson, the Co-Founder of Lifemind and the Author of Red and Blue Customers, as he shares his extensive background in marketing and his journey into understanding the distinct values and purchasing behaviors of liberal and conservative customers.
Tune in to discover valuable insights that can help grow your business in the ever-evolving world of retail and hospitality.
TIMESTAMPS
[00:02:31] Customer buying behavior differences.
[00:04:12] Market values and consumer behavior.
[00:08:16] Liberal vs. conservative customer satisfaction.
[00:12:41] Business values and customer alignment.
[00:16:35] AI shaping customer communications.
[00:20:58] Celebrity endorsement strategies.
[00:26:12] Customer preferences: liberal vs. conservative.
[00:28:02] Customer worldview and marketing strategy.
[00:32:32] Retail and franchise insights.
[00:38:07] Customer analysis without sensitive data.
[00:40:29] Understanding customer beliefs.
QUOTES
- "It's not about waving some issue in front of people and polarizing them. It's about understanding how to make a product fit better into a customer's life based on how they see the world." - Chris Peterson
- "There's a misconception today that businesses are neutral and there's no such thing because every business will always project probably a little bit more of a liberal set of values or conservative." - Chris Peterson
- "I think this is where AI is, that dispassionate voice that can help you shape your business in a manner that creates a greater fit between your product and your market." - Chris Peterson
SOCIAL MEDIA LINKS
Kevin Spencer
Instagram: https://www.instagram.com/kspencer007/
LinkedIn: https://www.linkedin.com/in/kevinspencer007/
Chris Peterson
LinkedIn: https://www.linkedin.com/in/chrispetersonsf/
WEBSITES
Rod Plus Solutions: https://rodplussolutions.com/
Lifemind: https://www.lifemind.ai/
SUBSCRIBE AND AVAIL THE BOOK HERE!
Red and Blue Customers: https://redandblue.substack.com/
