Welcome to Retail Checks and Balances, a podcast that takes you behind the scenes of the bustling world of commerce and culinary delights to help you grow your business and win. Join us as we explore the fascinating stories, trends, and challenges that shape the retail and hospitality industry, from cozy corner cafes to sprawling shopping malls and everything in between. And now, here's your host, Kevin Today we've got Dr. Greg Pursley. He's a mindset coach, author, and he runs several businesses that he doesn't have to run, if that makes Hey, thanks for having me, Kevin. I appreciate you. Nice to be here. I wish I was there on the beach with you, which I know that's a background, but I love being on the beach and traveling around. So nice to see you. The beach was great last week. I was having a brain break. Let's get in. Give us an introduction and your back. Tell us a I'm going to give you the 30,000 foot view and then we can dive in. The 30,000 foot view is I graduated as a chiropractor at 23 years old. So I had my doctorate at 23. While I was in school, I thought it'd be fun to meet my wife, get married, have a daughter. Because, you know, school, grad school just wasn't hard enough. After I graduated at 24, I started a chiropractic practice. I'm a chiropractor by trade. About two years into that practice, we were doing pretty well. You know, we were living the American dream. My wife was pregnant with our second child, who was a son, and he was born with dwarfism. random genetic change, 80% of people who have a dwarf kid have no family history. We were that. So our whole life where we thought we were headed. turned. It's now a new direction. He ended up having a lot of medical issues. He had a trach and a vent before he was one. He came home on that to help him breathe. And he was considered critical. At any moment, if he disconnected, he would have stopped breathing. So we had to really focus on keeping him alive, keeping our family together. After about 10 years of him being on that, he started to get better and now Now he's doing really, really, really well. But when he got off of that stuff, we had to reassess our life. My wife and I had to really come to terms with, well, we spent a decade focusing on what we needed to focus on. Now what do we do in order to build the life that we actually want to build? Because we felt like we were 10 years behind. And that's when I decided I couldn't keep running a practice the way I was running it because I really owned a job. And I couldn't retire our family and I couldn't retire myself and I couldn't take vacations without shutting the whole place down. So what I ended up doing was deciding, how can I run an actual or create an actual business? So in 2020, I took my chiropractic company, turned it into a regenerative medicine integrated medical company. It is eight times bigger than it was five years ago now, which is amazing. But in the process, I pulled myself out of the day-to-day operations. And in doing that, now I'm an owner of a business, not a business that owns the owner. Uh, after I was able to do that, I was actually on a golf course. We were talking about golf, but I was on a golf course on a Wednesday and I was taking a video and, uh, I was like, man, look, nobody's out here. It was a country club. It's amazing. Golfing on a Wednesday is the best. And my buddy called me and he goes, Hey, how, how are you? Like, why are you on a golf course and not at work? I said, well, cause it's running, it's running, it's doing its thing. You know, I can do this. He's like, teach me how to do that. So then I started coaching small businesses to do something similar. So the owner can increase their freedom through increasing their actual business operations. So those are the things that I'm up to and I'm into, and that's the 30,000 foot view. So ask I mean, that's a great view, I would say. I mean, especially with your child going through that process and you as a family bonding together to get you to the point that you're at now, that's a great story. And I really appreciate that you shared that with us. I think my biggest question is, how do you get people to take that leap, that mindset, move out from having to be there in the office every day or be behind a computer for eight hours and get them Well, I actually wrote a book about how to do that, and it's called Fix Your Belief Systems. So your identity is really what you believe you are, what you believe you're capable of, what you believe your worth is. And if you identify as the only person that can do the thing that you're doing, or you identify as the person that the way it's done is the only way it can be done, then you won't look for those other solutions. So if you believe that this is the way it is, and I'm too scared to go in a new direction, or I don't believe it'll work, then you won't do it. And so what you'll do is you'll self-sabotage, a lot of people say, but you'll stay where you're at, is ultimately what happens. So in order to do that, number one, I actually have something called the five A's of actualization, and we're re-releasing the book in about two months, and we're adding some, it's a second edition. And these five A's will be in there, but I'm gonna go through these five A's. The reason why I created this, actualization is bringing anything into reality, actualizing something. How do you actualize something? Well, the first A is aim. You have to have a target, you have to have a goal, you have to have an aim. You have to have something to aim for. And it can't be vague. It needs to be something very specific. Most people are very vague because they think, oh, if I'm vague, it's more likely to happen. No, if you're vague, it's less likely to happen. You have to be very specific. So aim. Number two, the second A, accept. You have to accept where you are. This is where data comes in, in the business world. We have to accept where we're at. It's where I want to go. This is where I'm at. Now you've created a gap. That's where I want to go. This is where I'm at. We have a gap. The third A is you want to take all the things that are actually working, and we want to accentuate or amplify the things that are actually currently working. So we identify, well, if that's where the goal is, and this is where I currently am, what things am I currently doing that are moving me toward that goal? So we write those down, and then we accentuate them, we double down. Then, anything that is moving you away from that goal, we want to get rid of any actions, any thoughts, any people. We want to abandon those things. Abandon, that's the fourth A. Abandon those things. thoughts, actions, people, habits, anything that is moving you away from that end result that you are aiming for. And then the fifth one is we need to apply, A-P-P-L-Y, apply new information, new actions, new habits. We need to apply new, my new self into moving towards this goal. And this becomes a cycle because I found happiness doesn't live in the end result or the end goal. Happiness lives in the movement toward that goal. So that way you open yourself up for the ability of the goal to change. There's so many people that think they want a thing, a Ferrari, and then they own, they go and work and achieve the Ferrari. And then they aren't happy. Or they're happy for the second, for a moment, and then they go, oh, now I'm dissatisfied. And that's because it wasn't really the Ferrari that they wanted. It was the idea of the Ferrari. Make sense? It does. So I teach those five A's simply because you can apply those to any area of your life. Now, I apply them to five key pillars. I call them the pillars of life. In fact, the subtitle of that book is master the five pillars of life. The five pillars are your relationships, which includes the relationship with yourself, your money or your finances, your business or career, your health. Most people put weight loss in that category, but really it's health. And then your beliefs. which is really your ability to achieve the goals or your belief of your ability to achieve those goals. And so if you're running into something, then there's something typically with your beliefs that are not allowing you to overcome that thing. You didn't become the person. So we have to identify those beliefs. So if you put the five A's in each of those pillars, what you have is a system to consistently achieve greater and greater things in your life. That's great. A lot of information and a lot there. I appreciate your, um, the five years. It's really does put things in perspective, but a question I want to, I have fallen up is, you know, do you sit with these business owners day to day and you give them the tools that they need to, to, to separate or get into that first stage, as Yeah, so I have three different areas where they come into. So people can look online. I have a bunch of free stuff. They can go to my Instagram, D.R. Gregg personally. They can go to YouTube. They can go to any of my outlets they can, typically there's direct messages they can send me that they get free information. So you can do that, that's the free way. I do have a business coaching group and they can apply for that business coaching group. They can do that typically through Instagram as well because there's, that's the best way to get me, direct message me. And then there's one-on-one. So the one-on-one, yes, we sit down, we go through their information, we give them an action plan, we follow the process. Every single week we look at, What actions did we take? Did it move us towards the target? What do we need to change? And what actions are you going to do next week? So what were the results? And then what actions do you need to do next week? If they join the coaching group, it's very similar, except you're in a group. And they have access to all these different trainings as well. So that's the Okay. Um, what are the, what are some of the challenges you faced in your career and how One of the challenges that I faced was trying to grow the business faster than the, than If that makes sense. It does. It does. You just, you Yeah. Um, I don't want to say I'm impatient, but I expect things to happen faster than they literally physically can happen. It's like planting a seed and then being mad that it's not growing fast enough, you know? And instead of being in that state, I had to learn how to appreciate the growth that is happening. You know, if I plant a corn stalk seed and It doesn't bear fruit for a while. I don't know. Corn's a vegetable, I guess. It doesn't bear the vegetable for a while. It doesn't bear the actual corn head for a while. But the stock starts to grow. And I used to be frustrated at the stock. I'm like, man, why is it different? And I run into that sometimes. I still do. Because I want things to happen faster than they are really supposed to happen. And I had to understand business niches in healthcare. Healthcare typically grows slower than other sectors like the digital sector. People talk about going viral and they talk about scaling really quickly. And this guy started a business and in two years he's worth $20 billion, whatever. That is such a unicorn example. The average business takes time to really build and the stable businesses take time to build. So there's this, once you get that flywheel going, where it takes a lot to get it to move, but once it starts moving, then it grows over, you know, quicker over time. But I was in the belief that, man, it should happen faster than it really is. I was actually having dinner with a guy that was worth about $500 million and his business partner that's worth over a billion. And I was at this table standing there, we're all having drinks and we're all, you know, it was after this event. I spoke at the event, they spoke at the event. So I was hanging out basically at this after party with all the speakers and some of the VIP people. Anyway, we're having drinks and he said, hey, tell me about your business. And that's one of the cool things. When you get around the right people, you start to talk about the things that light you up and get you excited about things like business. He's like, tell me about your business. Tell me about where you're at. And I was like, well, he said, tell me your biggest frustration in business. I said, my biggest frustration is I believe, I feel that we should be further ahead than we are. And his direct response, and this guy at the time was worth $500 million and standing next to a guy that was worth over a billion. And they said, welcome to the club. We feel that same way. You will always feel that way. Now, that was a realization because I felt unique and odd and it shouldn't feel this way and it should feel different. And the reality was, is that's exactly where you should be. You should always be in that uncomfortable zone of pushing. And if I were to just take a second to compare where I was three years, five years, 10 years ago of how I had personally grown and how my business had grown, I would realize, I would come to the understanding that where I was was so far advanced to where I used to be that I should celebrate that fact. And the fact is I should be in that state of pushing forward. And it's not saying I'm always going to be, you know, in the, yes, I'm going to push forward and I'm all dung ho about it. And, um, I have a great belief. There are times where I run into a wall and I'm just like, man, am I making the right decisions? And you know, that, that scary feeling sometimes I get there, but then I realize that's where we're supposed to be. We're supposed to be pushing into the unknown and that's how businesses grow. Otherwise So that kind of sparked another question for me, when you talked about if you think you're trying to do things too fast. Do you think it's, you know, when you're the business owner, then you have so much in your mind and then you're trying to delegate that to middle management or an employee or something like that. Do you think their mindset is, well, it is totally different, but do you think, how do you merge your both mindsets to get to that gold, if I'm speaking clearly for you? which both mindsets, the mindset and the person you're trying to, to, to excel into the business. So you don't have to be as involved in the business. Does Okay. So that goes back to the five days. So one of the, one of the things we talk a lot about is alignment. Um, and this is something I learned from my mentor, so I didn't come up with this, but he talked about, Alignment of the target in the company. So if you align the individual within the company, the employee, if you align their personal, professional and financial goals with the company's goals, And then you connect the dots for them and say, look, if you want to grow in this way, if you want to make X amount of dollars, if you want to reach this degree, here's exactly the process of what you need to do within the company in order to do that. So you create alignment. And when you create alignment, now you have everybody focusing and pushing all in the same direction. Now that took a while for me to learn it and we're still perfecting it. We're still getting better at it. Never a hundred percent, but it's a lot better than it used to be. What most business owners do is they identify a problem in their company. And when they identify that problem within the company, then they try to solve that problem. typically by hiring someone or hiring a, um, some sort of company to come and do it for them, some sort of agency possibly. And the problem is, is number one, it might not be the right problem to solve. And number two, if you don't have enough knowledge as the CEO, if you're thinking like a CEO, if you're thinking as the owner, not the person working in the business, if you're thinking about like the owner, you should have enough knowledge to know what questions to ask and know what the target is of that agency or that employee. And then you ask, okay, if I know what the target is, then how can they reach that target? They should tell you. You tell me how we're going to reach that target because you're the expert in this. I know enough to know that you should solve this problem. So number one, identify, is that the problem you need to actually solve? Because there's right now, any given time, there's a thousand problems I could solve within the business right now. But the one that needs to be solved is the one that is going to be the biggest lever. We solve this problem, it's going to move the biggest, you know, amount of whatever you're trying to move. revenue, lifetime value, whatever, CAC, reducing CAC, increasing your margin, whatever you're trying to accomplish, whatever that bottleneck is, then you say, what is the problem that needs to solve? Now, I learned the 131 method for that. That's how I go through it. Are you familiar with the 131, Kevin? No. No? OK. The 131 is simply this. Whatever problem you have identified that needs to be solved, write it down in a simple or in a question form that is simple to understand, but very direct. So that's the one question. So I have this problem, write it down as a question. So we can start to think about solving that question. Secondly, the three is you write down three viable potential solutions that you could come up with that would solve that problem. And the final one is you write down the one that you are going to take action on. Then you go to the five A's. What's my target? What's the actual data? What are the things I'm going to double down on? What are the things I'm going to eliminate? And then what new information, actions, what things am I going to apply in order to move towards that target? And that's how you actually create the action plan. Um, but yeah, that's how I run through it. I look at the business and I go, okay, what's the biggest limitation right now? Like we just identified our biggest limitation in our regenerative medicine company is the. Leads that come in, we are working mostly towards scheduling them as new patients. Well, there's a 30 to 40 percent of those leads are not ready to schedule as new patients. So what can we do for them that will nurture them and potentially they could buy other items from the company in the interim? that would then increase our revenue, and it would nurture them over time to where it's increased the possibility of when they are ready to schedule that they would actually come in. And so that was a big, oh, hey, we have this bottleneck. We've solved this problem. We've solved that problem. Now there's a thing in the middle. What can we do to solve that? So we write down the question. We write three potential solutions. We come up with the final solution, and then we apply the Great. And I know the buzzword AI now, which is in everybody's mind. Are you using any aspect or developing any aspect of AI to come Yeah, so I talk about AI a lot. I think a lot of people don't realize that they are relying on AI in the wrong way. People are still using it like a chat or like a search engine a lot of times. They don't realize how to actually use it. We aren't developing anything internally, but we are implementing tools that will make it easier to find the constraints within the company. So things that analyze the data so that I can look at the AI tool and I can say, hey, analyze this data and tell me where the where the problem is, or analyze this data and give me the top three things that you think I should look at. Right. That's the data side. It should increase communications. You should look at AI and say, how can I use AI to increase communications and make it faster? So if we record all of our sales processes, and then we can identify, we can ask the AI, hey, what are the most common objections that we are seeing? And how do we typically solve those? And give me examples of how you would solve those better. as a a list salesperson or as the top salesperson in the world and so it gives you that data but you still have to surf through go through that data and you still have to make decisions based on it i don't allow it to make decisions for me but i do allow it to speed up the data processing so when you look at that second day. Now we go, OK, well, where are we actually? What is the actual data that we are looking at? And that way we can then look at, OK, what's working that moves that data and that's actually working properly? And what is there that we need to eliminate? And that makes your company Great. And how do you measure success in Success is simply moving towards the goal. That's success. If I look at the end of the day and say, did I move towards the target? Then that's success. How much did I move towards the target? That's success. Because success changes. 10 years ago, if I would have gotten my company to a million dollars a year, I would have been like, oh my gosh, that's so successful. But now we've been doing that. So, a million dollars a year would be unsuccessful. We would be like, oh, that's going backwards. So the target, the success, the goal moves. Individual targets to move you towards that are the actual success. Did I move towards? So then that gives you the opportunity. Let's say, let's say the market shifts and we have to shift with it. Well, now our goals might change. So success isn't reaching the goal. Success is simply movement toward the goal, which allows you the opportunity to be content in the movement toward the goal and the moment, instead of waiting until you hit the goal to feel that sense of accomplishment or If I get what you're saying is right, it's like it's a different perspective. It's different winds that you get throughout the process. And I'm guessing I'm going to ask you an uncomfortable question in terms of, you know, have you been with clients who just don't listen? I mean, we all have clients like that or they're difficult to Yeah, but most of that comes to a belief, an identity, a limitation internally that they feel. Most of that comes from that. So I'm a firm believer that it is okay and it's actually very acceptable to fire a client if they aren't willing to put in their side of the effort. We say this a lot in our companies, but I can only be as committed to the process as you are. I can give you the information, I can guide you through it, but I can't make you change. you have to be willing to say maybe some of the beliefs that I have that I'm holding on to, I'm not good enough, I'm never gonna be enough, I'm not worthy, those type of things, which we develop when we're young a lot of times. And then if you are living in that and you start to become successful, you start to become wealthier than you believe you are worth, then you will self-sabotage it. You will cap yourself off. A lot of people say, well, if I could just be a millionaire. OK, well, Grant Cardone talks about this a lot. A lot of times, people get to a certain point, and then they get scared of losing what they've built. And they stop doing the things that caused them to build it in the first place. Which is so funny because you weren't scared to lose it when you started, but now that you got a certain amount of money sitting aside or in investments, now you are scared to lose it. So then you act differently. Well, that's because you reached a level of your own belief of what you are worth or what you believe you're capable of. So then you cap it. Oh, it's enough for me. You know, I'm, I'm good. Okay. Well, I look at it like this. The more money I have, I hate to say control of, but the more money I have the ability to guide and direct. Okay. Um, the more opportunities I can create for other people, uh, because I live the mantra, have a lot of fun, help a lot of people make a lot of money. Well, the people that, are able to help the most people are the people with all the money you notice that so i look at it as well i can i'm a good person. I like helping people. I like pouring into others. And the more money I have, the more success I have, if you will, the more I'm able to create more jobs, to create more opportunity, to help other people, to give to charities, to have the resources to do more things. And so I heard this statement years ago and I didn't understand it at the time, but I believe it now. The statement is simply this. If you're only taking care of yourself, or if you're only working enough to, or creating enough to take care of yourself, then you are being selfish. And if everybody had that same mentality, because there's more than enough to go around, if everybody had that same mentality, then we would all be looking at how can we create more to help more people instead of saying, well, I just need to create enough to take care of me. Interesting stuff. Powerful stuff, to be I like, yeah, thank you. I appreciate that. I I can feel your passion. I mean, we're remote and I can feel, you know, how committed you are to your business, how you're committed to helping people. And that's important because, you know, If you're not doing that from a business perspective, then you're not really delivering the full potential that you can offer to your clients. I want to get to a personal interest question. How do you maintain There is no work life balance. Okay. There is creating your life that you want to live. Fantastic. That is it. That work life balance thing, I think, is ridiculous. That Seriously. That's not a bad statement. It's actually true. But that's true. Like, I need balance between... Yeah, because you hate your job, so you're trying to get out of your job to go live your life. But if you love what you're doing, and it's a passion of yours, then you work together. Like, for instance, I'm married. I've been married 22 years. I work with my spouse to create a life that we love to live together. So there are times where I work late, but we're in communication and it's the way it needs to be. Nobody's mad about it. Well, Oh, you're staying late and it's, you're throwing off the work life balance. No, I'm not because my life is developed with my wife together as a balance all the way around. So I personally believe work-life balance is a way for someone to justify a job they don't enjoy. And I'm not saying you should always have a job that you enjoy. There are parts of the things that I've built that I don't enjoy at times. When you're building a new franchise, you have a partnership, and you have to put in extra work because they have another thing that they have to deal with. And you're doing things that you're uncomfortable with. Well, that's not very in balance, but it's necessary at the times. If you're young, if you're in your early, mid-twenties, and you started a company and you're on the low man on the totem pole, you're going to have to learn some things and do some things that you're uncomfortable doing. Sales, calls, cold calling, communication, building things, maybe jumping in and learning a new skill. Anything you learn new is going to be uncomfortable. You're going to feel out of balance. Well, yeah, because you're doing something you're uncomfortable with. When you learned to ride a bike when you were a kid, you were uncomfortable doing it. You just didn't, you didn't see the consequences because you hadn't lived enough life. Once you live enough life and enough people, you know, infect your brain with these ideas that they have of their limitations that they're imposing upon you, Then you start to believe those limitations, and then all of a sudden, now you need work-life balance because I'm afraid to step out on my own. You're afraid to step out on your own because you might fail, because somebody told you that you couldn't do it, because they believe they couldn't do it. That's why. Stepping out on your own in today's society is easier than it's ever been before. with all the information that's free on the internet, with your phone. There's one of my personal friends who has a company. She's making over a million dollars a month and all she needs is this and a few apps. She shoots content. She posts the content. She gets brand deals. She gets paid from the social media website or the actual platforms. She gets paid to speak. She gets affiliate links. She has this phone. She shoots content. She gets views. She gets attention. She has a few apps that she uses to edit. to post to do a few things and she's making over a million dollars a month. Wow. What does that take? It takes a little courage. It takes a little direction. You can buy her course and she will teach you how to do it. And all you got to do is follow. I just started doing it a few months ago, which is why I've started to blow up on social media because I took somebody else's knowledge of what they did, how they did it. I took money that we had earned from building what we've built, give it to them so I can learn that knowledge so that I can create more money. I do the same thing in real estate. I learn from people who are investing in real estate. I can take $100,000 right now, go buy a $300,000 property, and I can cash flow that. So my point is, there's only two things that are keeping you from the life that you want. new information and new actions. There are only two things keeping you from the life that you want, new information and new actions. There's a lot of people that want a new life or want certain things to be better in their life. And they go and invest into seminars and trainings. And, and I know cause I've been there and I got the information, but my beliefs, My thoughts, my thought processes, my self-worth would not allow me to take the actions in enough quantity that would have given me the result because I was too scared. What would my parents think? What would my friends think? What if it doesn't work? What if I fail? All these silly things. What if the opposite happens? What would my parents think when I succeed and I'm wildly successful in this new venture? What would my friends think if I'm, you know, when I become wildly successful in this new direction? What if they don't support you? Do they even need to be your friends? I can tell you in my career, I have gone through multiple layers of friend groups. As I've leveled up and I've become more well-rounded as an individual, where I learned more and wanted to talk more about growth and business and mindset and improving and self-help and all these things, my friend groups keep leveling up. There's certain friends I had to leave behind. It's not that I never hang out with them, but I'm not going to sit there and drink beer and talk about football every Sunday for an entire season. I don't want to do that. I'll hang out with you for a little bit, but we're not doing that every Sunday for me. That's just my thing. If you want to do it, that's fine. Build your life. But if you want to be friends with me, I'm moving in this direction. So come with me or do your thing and we'll hang out occasionally. And, uh, and that's just, that's the reality of it. Um, but a lot of people, they kept themselves. Wow. What if, what if I don't find more friends? What if my friends don't like me anymore? You know, those are all limiting beliefs. And that's what people talk about. Get rid of the limiting beliefs. I know I ranted there for a minute, but a lot of That was awesome. Completely organic, you know, you just shared exactly what I believe needs to be put out there. And you're right about, you know, friends moving away and friends just not being where you are at that point in your life. So it's, I think it's normal. I mean, I've been down that road as well, too, you know. When you get to a certain age, you no longer want to go to the bar every Friday. You don't want to go, um, you know, for me, it's more about golf now and networking and, you know, being out there and in the, in the environment and, you know, and you can have fun doing Yeah. Well, it becomes really, really simple. And the reason why you stop doing those things as you get older is because your understanding of what makes you excited and what you really enjoy changes. It changes. You know, as you're younger, you're you should you should experience as much stuff as possible to where you realize and pay attention to what you like and what you don't. What makes me feel good? What gets me excited? What aligns with who I am as a person? What inspires me versus what doesn't? And the simple fact is, is the more things that you do that inspire you and get you excited and lift your spirit up, the better your life is, the more emotionally charged it is, the more you're enjoying it because you're like, oh, I really am enjoying all this stuff. The less you do of the things you don't like, if you feel bad after doing it, stop doing it. It's that's where the five days come into play, like, oh, pay attention. I really don't like being hungover. Okay. Well quit doing the thing that causes you to be hungover. I really make bad decisions when I stay out past 11, stop staying out past 11. Uh, you know, whatever, whatever you do that you feel bad afterwards, stop doing those things and then pay attention to what makes you feel really good. The funny part is, is we live in a society that tears down people that are happy. Isn't that interesting? Society tears down people that are happy. They think people that are happy society will tell somebody that's happy that they're crazy. Why are you smiling so much? Why are you happy all the time? I don't know, man. I'm just enjoying life. I'm having a good time. Look at everything that's amazing around us. But yet people want to sit in a woe is me mindset, dude. We're only here for about 100 years. Yeah, more or less, right? Live it up, you know, 70 to 100 years, you know, Great stuff. Greg, Dr. Greg, sorry. Anything else you'd like to share before I just, I have a passion for helping people, man. And I just, I love having conversations like this because I hope that this finds someone out there that wants to improve their life. And it's not as hard as you might think. Hang around people that are already doing the thing that you think you want to do and pay attention if it's actually the thing you want to do. I always heard your network is your net worth. And that is so true. As my network has improved, when opportunities come along, I can then connect my network to it. Because as my network is improved, they have more resources available for them to take action on those things. And so the more I've helped other people in a better network, the more it's come back around to help me. And it's a positive cycle that occurs. Um, so all I'm saying is, is that life is all about living. Life is about learning. It's taking action on things and learning what you like, learning what you don't like and doing more of what you like than what you don't like. And the more you do that, then the happier you become in life because you're doing things that you enjoy to do and that you are aligned with and that inspire you. And that's really ultimately the goal. The goal is to be here and to figure out why you're here, what lights you up, and do as much of that as you possibly can. There is no law that says you have to be miserable. So don't be. Choose not to be. You have power over four things in your life, Kevin. Four. Your thoughts, your beliefs, your emotions, and your actions. You have power over those four things. Everything outside of there are things happening in the world that you don't have control over. But you do have control over what you think about the things happening out there. You do have control over the beliefs you have about the things that are happening out there. You have control of how you feel about those things because the moment you change your thoughts, you repeat those, you'll change your beliefs. Then your emotions will change about the thing. And then your actions are, what am I going to do about it? And if you understand that you have control over those four things, if you emotionally are feeling bad about something, then you have to ask yourself, what are my thoughts and what are my beliefs about the thing that I'm thinking about? Then I can start to change my emotion. That is a big, deep subject, by the way. But those are the only four things that you have control over, literally. And so if you pay attention to that, then you take responsibility for yourself, for where you are in life, and for the goals that you're after, and your emotional state. And you can then alter the direction of your life based on controlling those four things. Fabulous. Remind us again of your social handles so people can look Yeah, D.R., Greg, personally, D-R-G-R-E-G-P-U-R-S-L-E-Y. I share stuff like this all the time. Love having people comment, you know, ask questions, those type of things. Ultimately, right now, we coach small business owners on mindset plus business systems. So we call it fix your business systems and fix your belief systems all at the same time in order to do the tactical stuff, but build the life that you want to build and have your business actually work Fabulous. Thank you so much. This has been super great. I guess we will get stuff out to our listeners and we'll Well, thanks for having me. Appreciate you and look forward Thanks so much for tuning into this episode. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts, so we'll get updates as new episodes become available. And if you feel so inclined,